Game Business - Nintendo Marketing

Nintendo has been known throughout its recent release of game consoles to create demands, sometimes too much demand which outruns the supply. However the supply is very scarce and is not coming to replenish stocks for the current focused hardware

Is it true ? I don't think so - The prime example here would be Big N's Classics series of console, first with the Nes Classic mini and then with the Super Nintendo Classic Mini.  Bar Nes Classic Mini, this was legitimately out of production for a while but brought back due to popular demand and seeing a flow of knock off consoles taking the market that the company itself created has motivated to produce again.

This article isn't written by pure coincidence and comes in as a reaction of Nintendo announcing it will no longer manufacture the classic editions of these consoles. Whilst the demand has fallen in the recent months due to a market saturation. 

The reaction and announcement of the Kyoto based company isn't surprising and the expected outcome is of re-balancing of demand and supply to allow the late buyers to...well purchase. 



But why this article as a reaction to a statement, it's because it's a well thought of process that has been taken by Nintendo for the better part of the last six years (since the release of the WiiU a year after the so call difficulty to restock 3DS's on store shelves)

No matter what, it's going to take more than an approximative comment from Fils-Aime in order to start worrying for real as I'm fairly convinced this behavior we're seeing now is part of a general marketing strategy to drive the demand back-up and don't see the end of the Classics craze before the next five year


Need to consider this, nostalgia sells. Even a mediocre unit such as the Playstation Classic despite being flaw ridden manages to get a pretty penny from the market then why couldn't Nintendo do the same ? 


Bear in mind that the backlog of Nintendo games is phenomenal in every way - they've presented us thus far with only 51 games out of a catalog of 2465 possible games (in between both the Nes and Super Nes catalog)

The CoolBaby HD with 600 games

In conclusion, it is what I call : Not the first, not the last, note that despite that marketing strategy from big N this doesn't prevent us from loving them because they're touching on a large population of gamer's childhood memories with their consoles.

From younger to older people, everyone that is versed into the gaming community has a Nintendo story to tell you, all you need to do is ask - and I'm certain that this will continue to be as such.